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Research papers

The importance of integrating the research supplier into the client's team, for optimum value

Competition among businesses is becoming fiercer and the stakes are getting higher. This competition has been accentuated by fewer barriers to entry for new competitors, increasingly thinner margins for many companies, and the increased reliance on...

Catalogue: ESOMAR Congress 2004: Integrating Marketing Research in Business
Authors: Brian Fine, Serdar Avsar
September 19, 2004